# Launch and scale tokens with Tally *Tally handles your airdrop, ICO, and vesting so you can focus on building* By [Tally](https://blog.tally.xyz) · 2025-10-22 --- Tally sets you up for success by reducing engineering overhead, consolidating vendors, and reducing custom integration work. Launch airdrops, token sales, and vesting programs with audited smart contracts and branded claim interfaces that make participation easy. Set eligibility criteria based on on-chain activity, snapshots, or allowlists, and ship branded claim pages that scale from hundreds to millions of recipients across any EVM chain. Custom claim frontends and domains are developed in close collaboration with your team to maintain consistent branding and user clarity across all token operations. Optional transfer restrictions, vesting schedules, and lockup mechanisms integrate seamlessly with on-chain vesting providers and custodians. As your protocol evolves, Tally enables you to add staking, governance, and expanded multichain support. ### **Key features of Tally's token launch system:** * [**ICOs**](https://docs.tally.xyz/tally-features/launch#ico): Execute liquidity bootstrapping pools (LBPs) or other sale mechanisms with custom interfaces that simplify participation * [**Airdrops**](https://docs.tally.xyz/tally-features/launch#airdrop): Distribute tokens to millions of recipients with gas-optimized claim processing * [**Custom eligibility criteria**](https://docs.tally.xyz/tally-features/launch#eligibility-criteria): Define claim requirements based on on-chain activity, snapshot data, or allowlists—create targeted distributions that reward your community * [**Branded claim experiences**](https://docs.tally.xyz/tally-features/launch#custom-interfaces): Ship custom-designed claim pages with your branding and domain that provide clarity and consistency across all token operations * [**Vesting integration**](https://docs.tally.xyz/tally-features/launch#vesting-and-compliance)**s**: Implement lockup periods and vesting schedules that integrate seamlessly with on-chain providers and custodians * [**Multichain support**](https://docs.tally.xyz/tally-features/launch#multichain-support): Launch tokens simultaneously across multiple EVM chains with unified supply management. Recipients claim on their preferred network without wrapped assets or bridging ![](https://storage.googleapis.com/papyrus_images/f2f353f01803e490d28757edc6f6a2295f50cced016fea26bfdc84d7a33f7d78.png) **Proven token launches at scale** ---------------------------------- Leading protocols use Tally to execute sophisticated token launches at scale: [**Hyperlane**](https://x.com/hyperlane) distributed HYPER tokens to 235,000+ addresses across five chains simultaneously, with over [95% of claimers paying less than $1 in fees](https://www.hyperlane.xyz/post/how-hyper-went-multichain-on-day-one). The launch included native staking integration from day one. [**Hyperwave**](https://x.com/Hyperwavefi) executed its token sale through a custom-branded [LBP](https://docs.balancer.fi/concepts/explore-available-balancer-pools/liquidity-bootstrapping-pool.html) interface built by Tally, simplifying participation and maximizing price discovery without requiring direct Balancer protocol interaction. **Case study: Hyperlane distributes tokens across five chains** --------------------------------------------------------------- Hyperlane partnered with Tally to execute the HYPER token launch with native claim support across five blockchain networks, distributing nearly 70 million tokens to over 235,000 addresses. ### **How it works:** * **Native multichain deployment**: HYPER launched simultaneously on Ethereum, Arbitrum, Base, Optimism, and BNB Chain using Hyperlane's Warp Asset framework. Users claimed directly on their preferred chain with one unified total supply * **Cost efficiency at scale**: Over [95% of users paid less than $1 in fees to claim their HYPER](https://www.hyperlane.xyz/post/how-hyper-went-multichain-on-day-one). Multi-chain distribution prevented network congestion and maintained low transaction costs across seven Merkle distributors * **Day-one staking integration**: stHYPER, the liquid staked version of HYPER, launched simultaneously with the base token on both Ethereum and BNB Chain, giving users immediate access to yield-bearing positions * **Infrastructure scalability**: Tally's architecture handled 235,000+ concurrent eligibility checks during peak claim periods without performance degradation. The unified interface abstracted chain complexity through simple dropdown menus * **Seamless user experience**: Recipients selected destination networks and completed claims through an intuitive interface—no technical knowledge required * **Reusable infrastructure**: Hyperlane continues using the same battle-tested infrastructure for Expansion Rewards #3, launching October 21st, without rebuilding claim systems ![](https://storage.googleapis.com/papyrus_images/8eb8c1f8bab34b7745714d90b193d2d683142353b2185a23a1d0f62ac679cec5.png) [Learn more about Hyperlane's token launch.](https://tally.mirror.xyz/ctkM1FUWcpi9YdElMSVZcpXXiRTHsKBRMFTbiZNbggY) **Case study: Hyperwave executes token sale with custom LBP interface** ----------------------------------------------------------------------- Hyperwave partnered with Tally to plan and execute its [token sale](https://x.com/Hyperwavefi/status/1978810531848028617) using Balancer's liquidity-bootstrapping pool (LBP). Tally built a custom interface and provided end-to-end support to [maximize participation](https://x.com/AbishekFi/status/1979883930389242350). ### **How it works:** * **Custom sale interface**: Tally designed and deployed a branded UI that simplified LBP participation, making the sale accessible without requiring direct Balancer protocol interaction * **Flexible price discovery**: The sale used [Balancer's LBP](https://docs.balancer.fi/concepts/explore-available-balancer-pools/liquidity-bootstrapping-pool.html) with customizable bonding curves. Price gradually decreases until demand equilibrium is reached, ensuring fair price discovery * **Simplified participation**: Community members purchased tokens through an intuitive interface instead of navigating complex DeFi protocols * **End-to-end planning support**: Tally worked with Hyperwave to structure sale parameters, execution timing, and go-to-market strategy * **Proven sale mechanism**: LBPs have successfully launched hundreds of tokens by preventing bot manipulation and enabling fair price discovery Ready to launch your token? Launch and scale your token with Tally. We handle your airdrop, ICO, and vesting so you can focus on building. [Talk to our team to get started](http://tally.xyz/contact). --- *Originally published on [Tally](https://blog.tally.xyz/launch-and-scale-tokens-with-tally)*